woman operating a coffee roaster

Selling Your Coffee Roastery Equipment

Selling Your Used Roaster or Roastery Equipment? Here's What You Definitely Need to Know

family celebrating buying a home relating to how buying a home is like buying a roaster

How Selling Your Coffee Roasting Equipment is Like Selling a Home

Selling your coffee roastery equipment, like selling a home, benefits from professional expertise. The right coffee equipment broker offers: in depth industry knowledge, creative and strategic listing skills, an aggressive marketing approach, win-win pricing methods, expert negotiation skills, and streamlined processing and equipment relocation logistics.

Avoid drawbacks like critical unknowns, stagnant exposure, non-advantageous pricing, payment and delivery delays, and, your emotional involvement. Save time, money, and all the headaches with CEPros by your side.

Let CEPros Handle It All

When you list your used coffee roaster with CEPros, none of the burdens of selling your used roastery equipment needs to concern you. We take care of it all, ensuring a seamless and hassle-free experience. While we handle the buyer and all logistics, you can continue roasting exceptional coffee and keep the aroma of success brewing in your roastery.


The below infographic highlights the benefits of using a broker versus selling your equipment yourself. But just like realtors, not all equipment brokers are created equal. Make sure you vet your equipment broker and know what to look for and what questions to ask. This level of equipment can have a substantial impact on the money you receive from your original investment — or the loss you take. You owe it to yourself to do your homework.

Selling It Yourself VS Using A Broker

A used roasting equipment sale consists of three parts: pre-sale, sale, and post-sale responsibilities. Follow the YELLOW "sell it yourself" track and tally up all your to-do's — or the BLUE track to understand how selecting a qualified equipment broker like CEPros leads to a successful finish with energy, time, and money to spare.

 


 

    Our Sellers Pledge

    Our Sellers Pledge includes our Sellers Agreement and our QuickPay Promise

    Seller Experience

    Become an Elite Seller in the CEPros Used Elite network and maximize your chances of finding the perfect buyer for your equipment:

    1. Custom Listing: We’ll create a custom listing for your equipment on our website, showcasing its unique features and qualities with your approval.
    2. Marketing Expertise: We’ll work tirelessly to promote and represent your equipment through our website, YouTube channel, SEM campaigns, social media, targeted emails to our database, associated directories, and more.
    3. Marketing Support: We encourage you to share your roaster’s listing URL on your social channels and roasting forums. Forward any inquiries you receive to us for professional management.
    4. Continued Representation: Even after the exclusive agreement ends, we’ll continue to showcase your listing on our site and market it on your behalf for as long as you desire. You’re free to explore other selling avenues, and we’ll handle any inquiries that come our way.

    Need to remove your listing? Let us know, and we’ll take care of it promptly. Trust CEPros to connect you with the right buyer and make your selling experience smooth and successful.

    Our QuickPay Promise

    As an Elite Seller in our Used Elite program, you’ll benefit from our reliable payment process:

    • You’ll receive IMMEDIATE PAYMENT upon CEPros receiving the buyer's full payment and when all logistical arrangements are handled.

    • This immediate payment will be made before the equipment leaves your possession — working around your schedule for equipment prep and pick up by the buyer, crating company, or freighting company.

    Rest assured, CEPros ensures that all Elite Sellers receive 100% of their payment before their equipment is released from their possession. We prioritize your peace of mind and guarantee a secure and efficient payment experience every time.
    subscribe to Coffee Equipment Pros' YouTube channel
    subscribe to Coffee Equipment Pros' YouTube channel

    Our Vetting Criteria &
    Video Vetting

    At Coffee Equipment Pros, we utilize an in-depth video vetting process to protect and represent both sellers and buyers. Rest assured, we only work with fully functioning machines in excellent condition. Our video interview with the seller allows our thorough assessment and ensures machine current condition and functionality. We invite you to subscribe to our YouTube channel, so you’ll be the first to be notified whenever we release new video listings.

    FAQ: Selling Your Used Roasting Equipment

    How do I list my used coffee roaster or roasting equipment to sell on your site?

    Just take a few moments to fill out our Equipment Request Form. Include the requested basic information about your used coffee roaster or roasting equipment, including images. We'll follow up with a call to review.

    We require large, clear, and nicely lighted equipment imagery. Remember, these pictures are making a first impression to our buyers!

    How do you vet my used coffee roaster or roastery equipment to accept into your Used Elite inventory?

    Your completed Equipment Listing Form serves as the first step of our vetting process. Next, we'll schedule a conversation with you to discuss your used coffee roaster or roastery equipment.

    We only work with fully functioning machines in excellent condition. If your roaster meets our criteria, we'll set up a time with you to record an in-depth video interview to provide potential buyers with a tour of, and key information about, your roaster.

    This video vetting process ensures the roaster's current condition and functionality and will be posted on our YouTube channel and promoted via our multiple marketing channels.

    How much time does it take to sell my roaster or roastery equipment with CEPros?

    We ask our sellers to give us time to dedicate our resources to selling your roaster or roastery equipment.

    It takes time for your listing to be properly indexed online to gain exposure, and for us to build and implement customized marketing efforts including social media (organic and paid), SEO/SEM campaigns, target e-blasts and calls to our network, etc.

    Learn more about our equipment-selling process and our Service Guarantee to you.

    Better yet, give Rick a call at 949.289.8083 to discuss how our sales process works.

    How soon after you sell my equipment do I receive my money?

    As a seller in our Used Elite program, you’ll benefit from our reliable payment process. You’ll receive immediate payment upon CEPros receiving the buyer's full payment and when all logistical arrangements are handled. This is our QuickPay Promise to you. See our full Sellers Pledge on this page.

    How do you promote and market my used coffee roaster or roastery equipment to help ensure a sale?

    We utilize a lot of tools in our marketing toolkit to maximize your chances of finding the perfect buyer. We create a custom listing with your approval, and we promote your equipment through our website, YouTube channel, SEM campaigns, social media, targeted emails to our opt-in database, and more. Please see our Service Guarantee for more details.

    What communications can I expect when listing my used coffee roaster or roastery equipment to sell?

    Our goal is to negotiate a quick and seamless transaction, and ongoing communication is key. We will stay in close contact with you every step of the way during your roasting equipment selling process with CEPros. You will always know what the next step is. Our goal is for you to hear from us first, but if you ever have a question, just contact us. We're a quick phone call, text, or email away!

    Once a Used Elite equipment sale has transacted, what's involved in relocating the equipment?

    Once the seller confirms full payment has been received, CEPros will move on the previously scheduled equipment prep and engage the crating company and freight company. Or if optioned, facilitate a buyer pick-up.

    CEPros requires crating companies to take photos of the equipment crating that are reviewed and approved by us before freight is scheduled.
    This assures a safe equipment transport.

    Once the crating photos have been approved, CEPros notifies the buyer the equipment is ready to ship and confirms the delivery address and buyer's schedule.

    All shipments are insured and include an appointment delivery time that works with your schedule.

    Learn more about our Service Guarantee.

    What can I expect in the Used Elite sales process?

    We keep you informed of status and the next steps during the entire process by phone, email, text.

    The four main components of this process include: 1) signing of purchase and sale agreements, 2) confirmation of received payment, 3) equipment crating, freighting, and delivery (and notification to buyer each step of the way), and 4) follow-up with buyer to ensure safe delivery.