Photo and Video Recommendations
Tips to Create a Successful Used Roastery Equipment Listing
We're excited to list your roaster or roastery equipment and show it off!
The following tips will help you create effective and impactful photos and video for your upcoming listing.
Machine Preparation:
- Machine should be cleaned, wiped down, and polished up for the best look.
- All chaff from collector areas, cavities, and behind panels should be vacuumed out. Major (last time) cleaning.
- Grease and/or oils wiped off of obvious areas.
- Remove any clutter and trash from around the machine.
- Use the best lighting you can. Especially watch “back light” coming from behind the machine (e.g., if a bright light is shining through an open door behind your machine as you're trying to film, close the door).
- Watch for and minimize reflections in shiny/polished areas in your filming.
- No branding/company logos in view.
The photos supplied must be current and of the actual machine in the listing.
If there is a logo on the machine, it needs to be removed prior to crating.
Photo Overview
- Cell phone is fine.
- Lighting is important.
- Pay attention to your camera's focus.
Photo Shots:
- Wide, clear, uncluttered shots of your machine, both profile (vertical) and wide (horizontal) angles.
- All sides of the equipment. This is very important.
- Medium type shot of the front of the roaster.
- Machine plate showing brand, model, serial #, etc.
- Control panel if applicable.
- Tight shots where you feel it would be helpful to highlight specific parts of the machine (e.g, control panel, levers, etc.).
- Tight shots of any imperfections we want to note.
Video Overview:
- Cell phone use is fine, set to HD record - 1080 option.
- Lighting is important.
- In dark areas, you can even use a flashlight or other means to help illuminate the area.
- Autofocus should work.
- We put the video(s) on our YouTube channel for increased search visibility.
- Try not to have music playing in the background. (YouTube sometimes will flag it for copyright infringement – no kidding!)
- You can send multiple clips over – doesn’t need to be all in one. We can send you a DropBox upload link if necessary.
Video Shots:
- Wide overview, then walk around showing condition, aesthetics, any scratches, etc.
- Backside of machine.
- Machine plaque.
- Turning on of the switches, hearing the motors/fan starting.
- Flame igniting.
- Seeing and hearing cooler agitator and blower motor turning on.
The total time should be between 1 and 2 minutes and multiple short videos are best.
Here's our DropBox upload link for your video clips: MEDIA UPLOAD HERE.
DOWNLOAD PDF INSTRUCTIONS HERE