Photo of cell phone being used to video a coffee roaster at top of Coffee Equipment Pros page outlining tips for making a video of your used roaster for sale

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The following tips will help you create effective and impactful photos and video for your upcoming listing.

Machine Preparation:

  • Machine should be cleaned, wiped down, and polished up for the best look.
  • All chaff from collector areas, cavities, and behind panels should be vacuumed out. Major (last time) cleaning.
  • Grease and/or oils wiped off of obvious areas.
  • Remove any clutter and trash from around the machine.
  • Use the best lighting you can. Especially watch “back light” coming from behind the machine (e.g., if a bright light is shining through an open door behind your machine as you're trying to film, close the door).
  • Watch for and minimize reflections in shiny/polished areas in your filming.
  • No branding/company logos in view.

The photos supplied must be current and of the actual machine in the listing.

If there is a logo on the machine, it needs to be removed prior to crating.

Photo Overview

  • Cell phone is fine.
  • Lighting is important.
  • Pay attention to your camera's focus.

Photo Shots:

  • Wide, clear, uncluttered shots of your machine, both profile (vertical) and wide (horizontal) angles.
  • All sides of the equipment. This is very important.
  • Medium type shot of the front of the roaster.
  • Machine plate showing brand, model, serial #, etc.
  • Control panel if applicable.
  • Tight shots where you feel it would be helpful to highlight specific parts of the machine (e.g, control panel, levers, etc.).
  • Tight shots of any imperfections we want to note.

Video Overview:

  • Cell phone use is fine, set to HD record - 1080 option.
  • Lighting is important.
  • In dark areas, you can even use a flashlight or other means to help illuminate the area.
  • Autofocus should work.
  • We put the video(s) on our YouTube channel for increased search visibility.
  • Try not to have music playing in the background. (YouTube sometimes will flag it for copyright infringement – no kidding!)
  • You can send multiple clips over – doesn’t need to be all in one. We can send you a DropBox upload link if necessary.

Video Shots:

  • Wide overview, then walk around showing condition, aesthetics, any scratches, etc.
  • Backside of machine.
  • Machine plaque.
  • Turning on of the switches, hearing the motors/fan starting.
  • Flame igniting.
  • Seeing and hearing cooler agitator and blower motor turning on.

The total time should be between 1 and 2 minutes and multiple short videos are best.

Here's our DropBox upload link for your video clips: UPLOAD HERE.

 

DOWNLOAD PDF INSTRUCTIONS HERE

 

Demo Video: Machine Overview (2:20)



Demo Video: Machine Operation (1:08)



Final CEPros Muti-Use Video (:59)